All in reflections

Say you want to achieve a certain output, like controlling your weight, for example. Then you would like to know what kind of actions and inputs are needed to get there. The output can be either a target, like losing 10 kg, could be controlling variability, like keeping your weight variation within certain boundaries, or maybe trying to understand where your weight will be given future changes in your environment. To make things easy, let's assume you want to lose 10 kg.

The launch of a successful product is an event. In the long run, it is a company's ability to generate successful products and its way of doing things that will define its success and ultimately, survival.

A company has assets such as a customer base or a brand, but also an asset called "the way we do things around here". 

It’s a fact of life, you can’t explain everything to everyone. But many times we ignore it and we try to do exactly that. Maybe we think that the more we explain, the more likely we are to get our message through. Or maybe we just do it because it’s easier than explaining less.

Business controlling is a lot about understanding the effects of decisions and actions and sharing that understanding. When presenting results, I want to keep the focus on what is most relevant and trigger the right discussions. But how to get there?

It was one year after grad school when I got an assignment as a business controller. The company was starting a major project and I was going to witness how a business case comes alive. When I practiced business cases in school, the story always ended once the investment decision was made. I never knew what comes afterwards, but now I was about to find out.

So, I got a job description to help me through...